Ned

Ui/Ux, Visual Identity

The Team

  • Co-Founder & Project Sponsor – Andrew Fifer
  • Co-Founder & Product Owner – Joe Cafazzo
  • Product Manager – Sheena Melwani
  • Lead Designer – Laura Parente
  • Front-End Developer – Anthony Tran
  • Evaluator – Quynh Pham
  • Project Analyst – Hiba Shah
From February 2017 - May 2017 I had the opportunity to work as a UI/UX design intern at HealthCare Human Factors. During my time there I was responsible for working on ‘Ned’, a prostate cancer management mobile app. The app purpose is to help both patients and clinicians with consolidating information such as lab and test results.
Below are all the components of Ned that I worked on alongside the Ned team!

Ned App – Patient Extended Lab Flow

One of Ned's key functionalities is to display the different test results for the clinicians and patients. My first project while working on Ned was to design the UI and UX for Extend Lab section in the patient facing app. For context, the Extended Lab section displays results from tests that measure the patient's Free PSA and Testosterone.

One of the signs for prostate cancer is a rise in the patients PSA (Prostate Specific Antigen).However, other prostate related conditions can also so cause PSA levels to rise. So in order to get a better context of the situation clinicians look to other test results as well. The most relevant assessments, after PSA, are Free PSA test and the Testosterone test.

Free PSA is the first test clinicians conduct after PSA. For reasons unknown, if the patient has high PSA levels but low Free PSA levels the risk of cancer grows. Testosterone levels become very important to keep track of during through hormone therapy. Changing the levels of hormones or blocking them all together slows down the growth and spread of the Cancer.

Other than displaying test results the Lab section also shows the patient the following information:

Irregular Results

The level of PSA in the blood considered normal or abnormal changes quite often. As such there are times where certain results might not fit within the graphs parameters. In this case the the value is displayed above the graph to show that it isn’t part of the normal trend. Showing it to the patient keeps them aware and allows them to discuss it with their clinicians.

Amended Results

Amended results are test results that have been checked for a second time to verify their accuracy. In most cases that test result remains the same, however, there is a chance for the result to change. Most test go through the process soon after the initial test has been completed.

Once a test result has gone through the amended process an asterisk appears beside it. To educate the patient, a small paragraph appears at the bottom of the results to explain what it means.

The Flag

The green flag is an indicator for the patient’s past surgeries, biopsies, and/or other procedures. By tapping it the patient can see when it happened, and what procedure they went through.


Apart from working on the Ned application I also worked on assets for patient on-boarding. The on-boarding assets consisted of various branded emails and an information card. While designing the assets, I had the chance to introduce a new visual identity for Ned.

Ned Emails

The emails are a big part of the on-boarding flow for the Ned application. It is the primary mode of communication between the Ned Team and the Ned users. I decided to take the opportunity to expand the Ned brand beyond what was present in the application. I introduced a brighter, friendlier colors partnering them with a set of patterns and illustrations with the intention of giving Ned a positive and energetic identity.


Ned On-Boarding Info Card

The Ned information Card is the first point of contact between Ned and all potential users. Partnered urologists give their patients the information card that introduces them to Ned. The card’s purpose is to give the user more context about Ned and what the on-boarding process would look like.

The Ned information Card is the first point of contact between Ned and all potential users. Partnered urologists give their patients the information card that introduces them to Ned. The card’s purpose is to give the user more context about Ned and what the on-boarding process would look like.

There is also a second version of the card made for participants who were a part of a research study. The research study was in partnership with Trillium Hospital and University of Toronto. The research version of the card asked for patients to sign consent forms prior to making a Ned account.

The card was also a great opportunity to further refine the new identity and helped introduce new conventions.