Best Product Strategy Doc Templates for Product Designers

A well-crafted Product Strategy Document offers an organizational blueprint, laying the foundation for product development and market positioning. It serves as a detailed guide for product designers in facilitating strategic decision-making and ensuring alignment with broader business goals. A template can streamline the creation process, offering a structured format that covers all essential elements of product strategy, from vision and objectives to market analysis and implementation plans.

Before embarking on developing your own Product Strategy Document template, consider exploring the examples below to simplify the process.

What Should Product Strategy Doc Templates Include?

Choosing the right Product Strategy Doc template can streamline the planning process and enhance your product's success. Here are key components to look for in an effective template:

  1. Market Analysis: This section should provide tools for detailing market trends, customer needs, and competitive landscapes. It's essential for understanding the environment in which the product will compete.

  2. Product Vision and Objectives: Clearly defined visions and objectives guide the product's direction and goals. This part should help articulate short and long-term aspirations effectively.

  3. Roadmap and Milestones: A good template will include a roadmap section to plot out major milestones and timelines, offering a visual representation of the product's path to market.

  4. Metrics and KPIs: To measure success, the template should have a section dedicated to key performance indicators and other metrics that align with the product goals and market expectations.

Ultimately, the best template empowers teams to align their efforts towards a common goal, ensuring all aspects of the strategy are covered and easily accessible.

What Should Product Strategy Doc Templates Avoid?

Choosing the right Product Strategy Doc template is crucial for ensuring clarity and focus in your product development process. It's equally important to know what to avoid in a template.

  1. Overly Complex Frameworks: Avoid templates that include too many layers or complex frameworks. They can confuse rather than clarify, leading to miscommunication within teams.

  2. Generic Content: Steer clear of templates filled with generic, non-customizable content. These can limit the template's applicability to your specific product strategy needs.

  3. Fixed, Non-Adaptive Structure: Avoid templates that do not allow for adjustments or additions. Flexibility is key to adapting to evolving project scopes and market conditions.

Remember, a good template should simplify the process of strategy formulation, not complicate it. Choose one that is adaptable, clear, and relevant to your specific goals.

1Planning for product development in Notion

Product development is a complex process that requires careful planning and execution to ensure success. This template allows you to connect your OKRs, projects, and tasks to help you estimate budget requirements and help keep your team on track.

A template preview for Planning for product development in Notion

2Game Design Document

A ready to use template for your next game design document. Containing high level details and detailed document templates such as story, gameplay, technical requirements, and asset.

A template preview for Game Design Document

3Product manager OS

This template helps PMs manage their weekly tasks and projects by ensuring they focus on the right things. It encourages people to ladder up their tasks and projects to core OKRs, and simplifies the process of staying on top of their teams. In short, it makes zooming out to overall goals just as easy as focussing on what needs to get done this week.

A template preview for Product manager OS

4Product prelaunch

This is a sanitized version of the project management template the team at The Futur uses to prelaunch digital products. All of the specific/detailed information has been removed, but feel free to use this structure to manage any team effort that requires coordination.

A template preview for Product prelaunch

5PRD Template: Website Design

This PRD template aids collaboration amongst teams with a clearly outlined work board.

This PRD template helps to ensure that teams are working towards a clearly defined, actionable goal.

This PRD template ensures that there's visibility across the company, to ensure that team managers can keep track of what's being worked on.

A template preview for PRD Template: Website Design

6Product Strategy: Templates

Our Product Strategy Bundle provides a full spectrum of essential tools for strategic product planning. Templates covering North Star Metric, SWOT Analysis, Ansoff Matrix, Blue Ocean Strategy, Value Proposition Matrix, and Jobs-to-be-Done (JTBD), it simplifies the process of creating a solid product strategy.

A template preview for Product Strategy: Templates

7Documents for Designers

With Documents, users can upload, categorize, and share documents effortlessly, fostering seamless collaboration and knowledge sharing among teams and individuals. The platform's advanced search and version control features ensure that users can quickly locate the information they need and track changes efficiently.

A template preview for Documents for Designers

8Product Brief

This product brief is designed to let a PM centralise all information pertaining to a potential or inflight project. It has space for dependancies, stakeholders, goals & success metrics, and even potential solutions.

A template preview for Product Brief

9Game Design Document (GDD)

Introducing the 'Game Design Document (GDD) - Ultimate Notion Template' – an indispensable tool for indie developers, providing the means to craft exceptional games with unparalleled clarity and precision. This foundational blueprint offers more than just direction; it ensures projects stay on course, and creativity thrives within established parameters. It acts as a constant reference point and lays the foundation for future iterations. Thanks to the robust capabilities of Notion's platform, this meticulously designed template revolutionizes game development, delivering a comprehensive framework for achieving success.

A template preview for Game Design Document (GDD)

10Four Points Framework

Do you find yourself grappling with complex problems within your organization, unsure of where to begin or how to tackle them effectively? Have you ever wished for a systematic approach to problem-solving that could lead to tangible solutions and impactful outcomes? Introducing the Notion Template for the Four Points Framework – your ultimate tool for navigating challenges, uncovering insights, and devising strategic solutions with precision and clarity.

Comprehensive framework designed to address key components of problem-solving: Problem, Insights, Advantage, and Strategy.

Streamlined structure to guide you through every step of the problem-solving process, from problem identification to strategic implementation.

Real-life examples and case studies provided to illustrate the application of each framework component in diverse organizational contexts.

Empower your team with a systematic approach to problem-solving, fostering collaboration, innovation, and informed decision-making.

Key Benefits (Outcomes)

Gain clarity and focus by defining the problem statement, understanding its root causes, and assessing its impact on your organization.

Uncover valuable insights through rigorous research, analysis of customer feedback, and observation of market trends, enabling informed decision-making.

Leverage your organization's strengths and advantages by conducting SWOT analysis, identifying unique selling propositions, and assessing competitive positioning.

Develop a strategic action plan with clearly defined goals, objectives, and key performance indicators (KPIs), driving measurable outcomes and sustainable growth.


What's Inside (Features)

Problem: Define the problem statement, identify root causes, and assess its impact using real-life examples and case studies.

Insights: Gather and analyze insights from research findings, customer feedback, and market trends to inform decision-making.

Advantage: Conduct SWOT analysis, identify unique selling propositions, and assess competitive advantages to capitalize on organizational strengths.

Strategy: Develop a strategic action plan with clear goals, objectives, and KPIs, outlining specific strategies and tactics for implementation.


Ready to revolutionize your approach to problem-solving and strategic planning? Take the first step towards overcoming organizational challenges and achieving sustainable growth with the Notion Template for the Four Points Framework. Don't let problems hold your organization back – equip yourself with the tools and insights needed to drive impactful change and seize new opportunities. Start your journey towards success today!

A template preview for Four Points Framework

Closing Thoughts

Utilizing these templates streamlines the design process, ensuring consistency and clarity across projects. They help in maintaining focus on user needs and business goals.

Adopt these tools to enhance collaboration among team members. They serve as a central reference point, making it easier to onboard new designers and align stakeholders.

What is a Go-to-Market Strategy?

A plan that outlines how a company will reach target customers and achieve competitive advantage when launching a new product.

What is a Value Proposition?

A statement that summarizes why a consumer should buy a product or use a service, highlighting the unique value the product or service provides over competitors.

What is a Feature Roadmap?

A strategic document that outlines the timeline and progression of product features from development through to launch and beyond, aligning with business goals.

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